Product & Customer Interaction
(for beginners in promotion abroad)
⦁ The customer wants to see, evaluate, buy and use your product
⦁ The customer and your product differ in one simple point. You never possess your customer
⦁ Evaluation is answer on the question, why customers have to buy your product now and there or when they will need it
⦁ Buy and use is about how your products fit into customers` lives, schedules, goals ans aspirations.
⦁ Pre-purchase is to see and evaluate
⦁ Purchase is to buy, but you must help to do it
⦁ Post-purchase is to use, but you mustn`t forget about support.